To activate webAR, the viewer has to use a smartphone to open a website displayed on the poster. Visitors can also navigate to the link via QR code scanning.
After opening the website, a camera screen comes up, and the viewer has to look at the poster through their camera. The device scans the poster and decodes it, then activates the AR.
Our unique newsletter system can offer vouchers or gifts to those who went through the process.
“The team has managed all the challenges during the project, and adopted very well to the brand’s requirements. They did a professional job with the campaign, we cannot wait to work with them again!”
“The guys offer a service which is uniquely capable of digitizing ordinary media surfaces. These innovative solutions can lay the foundations of future advertising trends. JCDecaux is ready to help them reaching their goals!”
“Agile and dynamic team, they deliver clever, out-of-the box ideas. They developed a web-based AR campaign for us where our still out-of-home posters came to live on mobile phones. The campaign delivered great activation rates!”