Cartoon Network

WebAR CLP Campaign 2020

Proud to be working with Cartoon Network on this out-of-the-box campaign.

We’ve created a browser based AR campaign to promote MaoMao, Cartoon Network’s new series for youngsters. The campaign ran between the 16th and 31st of March in Budapest on 100 outdoor citylight spots granted by JCDecaux.

To satisfy our client’s needs on time, we brought the visual frame and key art of the series alive. After scanning the poster, users were shown exciting bits of the series’s trailer. We turned print-based traditional citylight surfaces to an animated, interactive streaming service with precisely measurable data.

― Want to know more about WebAR?

“The team has managed all the challenges during the project, and adopted very well to the brand’s requirements. They did a professional job with the campaign, we cannot wait to work with them again!”

Kiss-Monok Ágnes, Head of Communications (Cartoon Network)

Go to keltsdeletre.hu on your phone, and scan this poster!

Unfortunately this campaign has expired 🙁

Client: Cartoon Network Hungary
Brand: MaoMao Series
Creative Agency: 5mart Studio
Media Agency: JCDecaux Hungary

Photos: Bence Szemerey

 

 

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