Proud to be working with Cartoon Network on this out-of-the-box campaign.
We’ve created a browser based AR campaign to promote MaoMao, Cartoon Network’s new series for youngsters. The campaign ran between the 16th and 31st of March in Budapest on 100 outdoor citylight spots granted by JCDecaux.
To satisfy our client’s needs on time, we brought the visual frame and key art of the series alive. After scanning the poster, users were shown exciting bits of the series’s trailer. We turned print-based traditional citylight surfaces to an animated, interactive streaming service with precisely measurable data.